digital world with natalia

In life, you first feel, and then you sense. You first taste, and then you sense what the taste is about. You first see, and then you make sense of what you see. You first get hurt, and then you make sense of what happened. We rarely experience the world as detached observers. We encounter it first—and only afterwards begin to understand, interpret, categorise and give meaning to what we have experienced. So what happens when we enter a designed environment? Perhaps we do not understand the design first. Perhaps we feel it. Value of Emotions in Design Experience Like with anything in this world, we aim for the long-term relationship. The bright foundation for such a relationship is the right emotion, supported by the right feeling. Without it, we may compensate with discussions, extra arrangements and multiple strategies—but these rarely create the desired result in the long run. If we go back to my article 6 Levels of User Experience , the two final levels— Pleasurability and Meaningf...