Recently, I returned to the FMCG industry after being away for quite some time, and it immediately triggered my interest in applying creative thinking techniques to re-evaluate what I saw. Surprisingly, very little has changed. While some new products have been introduced and packaging has evolved, the core thinking, routines, and processes remain largely the same. This realization sparked my curiosity and everyday creativity , pushing me toward deeper idea generation and more intentional idea development within familiar environments. 🛒 What Could Create a New Dynamic in the FMCG Industry in Denmark? Denmark, as a society, has evolved significantly over the years—yet this evolution also invites the application of creative thinking techniques to better understand changing consumer expectations. Its development is visible across multiple dimensions: art, architecture, urban experiences, and the overall look and feel of everyday life, all of which can inspire everyday creativity an...
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