digital world with natalia

You may have explored creativity from a personal perspective — what it is, how to develop it, and how to expand its potential. In this article, the focus shifts to your working life, where business creativity becomes a practical and measurable asset. If you are a Product, UX, or UI designer, creativity is not just a soft skill — it is a core driver of product strategy and incremental innovation . Using principles from design thinking , this article shows where you can apply your creativity in everyday work and what types of innovation you can realistically drive within a company. 🔁 3 Innovation Patterns Innovation rarely happens by accident. Most developments follow three predictable patterns. Understanding them helps organisations structure their product strategy and approach to business creativity . 🔧 Incremental Innovation Small, continuous improvements to existing products, services, or processes. You're optimising what already exists — this is the foundation of incre...

Creativity, like anything else, can be described in practical and structured ways. To materialize our creative thinking , I asked questions to Google’s AI search, which helped define these elements of creativity . What is Creativity? Google defines creativity as the ability to generate new and valuable ideas, solutions, or artistic works. To apply creative thinking , we need imagination, originality, and the capacity to see things in new ways. Creativity does not only relate to art—it is a fundamental human capacity that supports problem-solving skills , innovation, and everyday life. What are the Key Elements of Creativity? 1. Novelty in Creative Thinking Generating something new and original—whether an idea, product, or solution—is at the core of creative thinking and essential for strong idea development . 2. Imagination and Idea Development Imagination is the ability to form new concepts and ideas, often by breaking away from conventional thinking. It plays a critical role in ide...

This article continues my series on UX as a distinctly defined discipline within organizations. In the first article, “Why Is User Experience One of the Most Challenging Disciplines in Organizations?”, I explored why UX often struggles to gain structural legitimacy despite its strategic importance. Here, I focus on how efficient communication and cross-functional communication can significantly increase UX impact within organizations. 1. Integrate UX as a Fast Deliverable into Product Development and Business Areas Many business areas are deeply embedded in organizational structures: product development, finance, market analysis, and legal compliance. These functions have existed for decades and consistently deliver the minimum value required for a company to operate—economically, legally, and operationally. UX, by contrast, often lacks formal status. In Denmark, UX is primarily mandated at the accessibility level within governmental or public-sector contexts. Outside of that, UX rar...

Have you tried running workshops but want to improve the results? This article shares practical tips to maximize creative output and ensure your workshops deliver real value. ❓ What is Workshop? A workshop is a specially organized event where a group of people meet to present and share ideas, discuss topics, and experiment in work- or art-related contexts. Workshops are more than meetings—they are structured spaces for ideation , collaborative creativity , and divergent thinking . 💡 How to Enhance Creative Output at Your Workshops In my experience at an engineering company, many routines were siloed, and much knowledge remained hidden. Workshops became a key tool to unlock insights, spark collaboration, and rethink familiar processes. However, traditional approaches often produced predictable results. To truly boost creative output , we needed fresh thinking and divergent thinking approaches. Here’s what worked: 1️⃣ Differentiate Your Settings From the Usual Routine to Boost Crea...