Ecommerce Tips & Tricks: Create a Strong Relationship With Your Online Customer to Increase Your Sales

In our ever growing digital world a lot of interactions happen digitally as well as a lot of services and shopping experiences move online. For many companies Online is the only place to build a strong bond to their customers. In this article I will write what it takes to create a strong relationship to customers online.                                                                                                      

                                                                                                       

1. Match Your Customers' Mental Models by Creating Great User Experience

One of the biggest trust factors is the online experience that you provide your customers/users with. For that you need to know your customers and users well, understand them. By visualising your customers' preferences through your designs you will be able to create rapport with your invisible customer.

2. Come Out as a Brand Through Your Design and Experience

Make sure your experiences are memorable through the experience you create in form of user journeys, user flows, interatctions, text and graphics. Online experience shall tell your customers it is you and leave great memories with them.

3. Make Sure It is Easy to Contact You

Even with perfect online experience the situation might go wrong, and at this point it is crucial you present a user with an easy possibility to contact you, preferably on the terms convinient for them.

4. Present Your Customers with The Great and Right Product Choice

As easy as it can sound, finding the right product assortment can take an effort, error and trial, own sales and purchase data. But to start with you need to know your customer, your market, industry dinamics and many other relevant things. 

5. Make Sure You Run on The Latest Technologies

Great experience shall take no thought and no time, if no thought you solve through your design, then no time is the task of the technology and development your experience is provided with. 

These are the 5 biggest blocks you have to consider crafting a valuable and ever-lasting relationships with your online customer.

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   Thanks for the picture to QuinceCreative from Pixabay