Digitalisation industry has overgone a lot of changes and transformations within a rather short timeframe. When I started my digital journey the main discource was about separating digitalisation from other spheres of influence in organisations and giving it a special spot and a point of its own influence. Now we reached a point at which the whole organisation cannot think without AI anymore. In this article I want to reflect on how fast we changed our thinking and routines.
Can Digitalisation Even Think On Its Own?
- Lack of resources, great amounts of explanations for why we need resources and look at things in any particular way ate up a time from what could have been even a better output.
- A classical UX-designer had to deal with a lot of things - anything within UX/UI, content and content management, SEO and even smaller front-end tasks.
- Marketing departments were often setting up agendas that had to be revised and repurposed for the digital context.
- Different resources within industry had to coach their expertise to one another at a newby level.
- One of the goals of any digital department was to make sure customers buy online rather than in a physical outlet. Solve their problems online prior to any call.
Digital First is The New Agenda
As the utilisation of digital solutions grew and societal accept became a common thing. Digitalisation got a more privillaged position in any company.:
- Meetings with external partners got a twist, where any digital was in focus and the demands of this kind were pulled forward.
- Internal projects could even be initiated by digitalisation departments.
- The problems solving got another tune too.
- UX grew bigger accept throughout companies and a task-nature got more focus.
- Agile teams grew and a more organised way to create output got its way.
Any Organistional Transformation Includes Digital As a Great Channel of Optimization
Digitalisation makes its self-assured way into the whole value-chain thinking. Many new roles and projects open up. Huge companies like Mærsk start to twist their product and service deliverance digitally. Accenture finally introduces digitalisation consultants into their Change management teams.
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