Boost Your Online Sales With These Psychological Effects

In this article I will discuss possibilities of raising your conversion rates using psychological effects. All e-commerce shops want their customers to go through the whole funnel and return to buy again and psychology can be of a great help here too.

What Are Psychological Effects?

I could not find a proper definition of a psychological effect, so I will try to explain it myself. Psychological effect is a well studied phenomena that holds true for many human brains, and makes us generally think or act alike in a specific way.

Use Psychological Effects with Care and Wise

I generally view the use of psychological effects as a discount method of boosting sales and any online activity.

You see, the psychological effect only appeals to our basic psychological structures and can make us perform a desired activity. The downside of psychological effects is that they do not create any valuable or memorable user experience. It is there as a basic trigger, and adds no emotional value or transparency.

Make Use of Jakob's Law to Create Effiecent & Easy Shopping Experiences

Jakob Nielsen suggests that the use of familiar patterns in design facilitates user experience. Users prefer that the site works the same way as the other sites they already know.

For that you shall reuse existing design patterns in your own context. Easily recognised patterns will fuel positive experiences and boost your online sales.

Higher the Chance of Transaction with Zeigarnik Effect

Zeigarnik effect is a mechanism in which we remember the unfinished tasks better.

So you can try to activate your buyers in a necessary direction. Amazon and some other websites do it with One-click purchase.

Remember Priming Effect and Place Your Best Offers First

Priming effect simply tells that we remember the first mentioned or seen things best. Remember that and place your best offers first. On top of that remember that for each and single page you design, and place focus on the right and most selling elements first.

Mind Halo Effect to Make Your Customers Come Back

Any webshop wants to turn their first time visitors into returnng customers. To increase the chance that any customer comes back to your website you need to take "Halo" effect into consideration.

Halo effect describes our attitude towards anything based on previous experiences. So make sure that your design is functional, reliable, usable and pleasurable. This will requires that you know your user/customer and market, follow design patterns.

This requires a lot of design concern, product choice and constant optimization. And wonderfully enough it requires user research anyway.

Remember Common Ground Effect When You Design Your Sales Proposition

Common ground effect implies that two parties can only participate in a dialogue if they have a shared knowledge to be able to create a meaningful conversation.

It simply implies that you need to know your customer and market well to create a meaningful sales dialogue online. If market and segment studies can help you to opt for the product pallete or define a niche in which you will operate, the user research will help you to undestand how to serve it well to your customer.

https://en.wikipedia.org/wiki/Halo_effect

https://www.nngroup.com/

Thanks for the image to athree23 from Pixabay

Digital World with Natalia

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