This article is a fresh reminder to AI-driven thinkers and many companies that have not even thought AI yet as a part of their product. Many companies have a tendency to forget that communication is a highly strategic tool. In this article I will list the absolut minimum you have to look at to make it a strategy.
What is Communication?
Google defines communication as the sending and receiving of information, which involves a sender who initiates communication and encodes, meaning transfers thoughts, into a message that is sent to the receiver, or the person who is meant to receive the communication, who must then decode, meaning interpret, the message.
What are the 4 Types of Communication?
Google states that there are 4 types of communication - verbal, non-verbal, visual and written communication.
What Types of Communication Are Included in Online and E-commerce Solutions ?
Until today the internet production uses 2 types of communication - visual and written, unless you include video material with people.
How to Make Your Online and E-commerce Communication Strategic?
Remember Your Communicative Purpose
Remember, why in the first place you launch your online or e-commerce channel. What is your own goal? Why do you need this channel?
Define Your Customer
Whom do you want to communicate or sell your services and products to? Your communication pattern will highly depend on your target group, as you would like to invite their attention and make them perform an action.
Define, What Your Company and Brand Stands For
Define your company's and brand's tone of voice and the way it wants to establish itself in the world and talk to its customers. You and your company shall be easily recognisable, as our modern world is filled with information.
Remember to Communicate the Whole Value Chain
Your product and service are unique because of the way your company delivers the whole package. So make sure you included the whole package into your communication to your receiver.
Remember to Tell How You Differentiate from Your Competitors
Make sure you are your customer's first and final choice, not your competitor. Develop your brand and tell, how it is advantageous for your customers to buy with you.
Make Sure You Know Where to Find Your Target Group
Do not create your channel mix because you have to be visible on all existing channels. Communicate and display on the channels your target group uses the most. That would bring the relevant visitors to your platform.
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https://www.google.com/search?q=communication
Thanks to Geralt from Pixabay for the picture
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