UX & Product Creation Hub: Add Comfort, Commodity and Emotional Happiness to Your Products and Services
Turn functional products into emotionally rewarding experiences your customers truly love.
💡 How Do Users Experience Your Products?
Do your customers have to adapt their lifestyles or watch long instruction videos?
The level of emotional happiness and comfort your product delivers determines whether it merely solves a problem — or becomes part of your customer’s life.
This article explores the goodies of UX research and how it can enrich your market and segment studies.
⚙️ Your Basic Product vs. the Experience You Create
Your basic product is a set of features that solve a specific need at a certain price point.
But true product development goes beyond functionality — it’s about the experience you create.
Through UX design, you can infuse stickiness, comfort, convenience, and emotional reward into your product mix.
🎯 Sticky or Emotionally Rewarding — Which Should You Create?
There’s always a trade-off. You might balance both, as each brings a unique tone to the overall product experience.
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🔁 Sticky products capture attention and create habits — but they also consume emotional energy.
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💖 Emotionally rewarding products feel relaxing, comfortable, and recharging. They integrate naturally into daily life.
Your market segment and customer age group should guide your balance between the two.
🔁 Sticky products capture attention and create habits — but they also consume emotional energy.
💖 Emotionally rewarding products feel relaxing, comfortable, and recharging. They integrate naturally into daily life.
👵👩💻 Consider the Age Group of Your Customers
For senior adults, emotionally rewarding and commodifying products are often more valued. Their slower cognitive processing means they appreciate products that are calming, intuitive, and emotionally rich.
For younger audiences, sticky experiences that grab attention might perform better short-term — but can fail long-term if they don’t support users’ lifestyles.
A strong strategy is to build your core experience on emotional reward and lifestyle alignment, then add sticky elements on top.
🔍 How to Create Emotionally Rewarding and Comforting Products
UX Research and Interaction Design open a detailed window into your customer’s world.
To achieve real impact, UX should move from the delivery phase to the development phase of product creation.
That’s how you design products that become lifetime experiences — not just functional tools.
🚫 Myth: UX Research Is Too Costly or Complex
That’s a misconception. While new initiatives need coordination, UX research is not a heavy investment. In fact, it delivers deep insights that traditional market studies often miss.
Rather than simply identifying gaps, UX research helps you understand behaviors, motivations, and emotional triggers, leading to stronger products and more loyal customers.
🧭 In Essence
Your company’s output reflects the maturity of its decisions. If your goal is to stay relevant, grow sustainably, and build products people truly love, then UX research isn’t an expense — it’s an economy-wise decision.
📈 Get Wise Series
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