In this article I want to look at the key metrics that will be influenced by introducing UX in your company. I will discuss how these metrics will be improved by intergrating UX throughout your organisation.
Most companies think UX is “just a nicer interface.” The truth? UX drives measurable business results across your organisation:
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Conversion Rates Rise – Frictionless experiences turn more visitors into customers.
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ROI Improves – Higher conversions mean better returns, even without changing margins.
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Abandon Rates Drop – Streamlined processes keep users engaged and reduce drop-offs.
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Competitive Strength Increases – UX differentiation boosts market share and customer preference.
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Churn Decreases & Retention Rises – Happy customers stay longer and return more often.
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Customer Lifetime Value Grows – Better experiences lead to higher revenue per customer and stronger long-term relationships.
UX touches every part of your value chain. The results aren’t “nice-to-have”—they’re measurable, strategic, and game-changing.
Question for you: Where could UX make the biggest impact in your company today?
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