UX & Product Creation Hub: Use Personas to Hire Research Participants to Increase The Results'Value

User research findings are a valuable source of data for any product creation team and the company. These valuable findings can twist perceptions of the whole company, remove discussions, save time on design and assure real life information. In this article I will explain how you can increase the value of your user research finding with user personas.                                                               

                                                                                                                                              

What is User Persona?

Wikipedia defines persona as a fictional character created to represent a user type that might use a site, brand, or product in a similar way. 

How Many Personas Does a Company Need?

We all are different and companies have a huge customer base with different lifestyles and preferences. Despite these facts, it is more than enough with up to 5 different personas to design and research for.

Why Do You Need to Include User Personas into Your User Studies?

If you have developed substantial personas for your product, service or a product line, it is vital you hire your participants based on your personas as it will enhance the value of the results that you will receive as they will reflect the fictional characters you already design for, and extend them with real life data.

How Can You Use Data from User Research With Personas?

The data can be used in many ways. To start with, to answer your research hypotheses and questions. Secondly, to upgrade your description of personas with more real life descriptions that you can base your design on. Finally, it can twist the way you think your product and service in general.

What Kind of Research Can You Hire Participants Based on Their Personas for?

Any type of research will be highly aided by these types of data - discovery, exploratory and test, as you will get more exact answers to all of your hypotheses and questions.

Are You in Doubt? Here is an Example from My Career

I have done redesign project for Danish educational place - Suhrs Højskole. I had a pleasure of using a well-defined persona data and hired participants based on the personas for my exploratory research and final user test. It all resulted in fast definition of information architeture and easy wireframing with few questions left. Upon the launch the new website ranked highly in user engagement with up to 7 pages per visit, and the registrations via the website went up.

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https://en.wikipedia.org/wiki/Persona_(user_experience)

Thanks to Geralt from Pixabay for the image