In this article I will describe how to use the terrifying E-commerce statistics in your favor and how to turn them into great user experiences. Statistics are taken from Leadingpages.com
1. 88% of Online Customers are Less Likely to Return to a Site after a Bad Experience
A good UX and CX recepy here is - to know your user and your customer, your business and sales proposition, base them on a real customer need and preference, work on the solid technology to provide the stability of experience.
On top of that you shall work closely with product, marketing and traffic managing teams to get more relevant traffic to your website. Then you know that the value of your analytics is more based on your real customer than just on accidental visits to your website.
UX tooltip:
- design thinking, agile, development and optimizations
- work both with market segments and personas
- creat customer journeys
- user research and user test
- base your design decisions on your brand persona and customer/user
- create user flows
- select the right product range
- define and prioritize bits of information - navigations and information architecture
- create customized and easy user-flows
- the last but not least Know where on the website your users land
UI tooltip:
- colour pallete
- design system
- layout
- logo
- microinteractions
- typography
2. 79% of People Will Immediately Look for Another Site if They Do Not Like What They See on the First One
UX tooltip:
- design thinking, agile, development and optimizations
- work both with market segments and personas
- creat customer journeys
- user research and user test
- base your design decisions on your brand persona and customer/user
- create user flows
- select the right product range
- define and prioritize bits of information - navigations and information architecture
- create customized and easy user-flows
- the last but not least Know where on the website your users land
UI tooltip:
- colour pallete
- design system
- layout
- logo
- microinteractions
- typography
3. 88% of Customers Shop with the Competitor after a Poor User Experience
For a good CX and UX recepy look at the statistics nr. 2.
4. Bounce Rates Increase by 123% if Page Loading Time Becomes More than One Second
Use the latest technologies as much as you can. Make sure you have devoted resources to observe the site performance.
5. 99% of Non-complainers Just Leave, and 13% of Them Tell More than 15 More About Their Bad Experience
Make sure you you have an easy customer service access and/or chatbot function.
- design thinking, agile, development and optimizations
- google analytics and optimization
- ux reaserch and test
- comfortable user-flows
- personas
- design system
- layout
- microinteractions
- typography
6. 67% of Customers Claim Unpleasant Experiences as a Reason for Churn
- design thinking, agile, development and optimizations
- customer journeys for different customer groups and personas
- google analytics and optimization
- personalisation technologies
- workshops, focus interviews, mental models, user research
- personas
- even more moderated product range
- specific user-flows
- define and prioritize bits of information - navigations and information architecture
- design system
- layout
- microinteractions
- typography
7. 44% of Shoppers Will Tell Their Friends About a Bad Online Experience
- design thinking, agile, development and optimizations
- customer journeys for different customer groups and personas
- google analytics and optimization
- personalisation technologies
- workshops, focus interviews, mental models, user research
- personas
- even more moderated product range
- specific user-flows
- define and prioritize bits of information - navigations and information architecture
- design system
- layout
- microinteractions
- typography
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