Recently I returned to FMCG industry. I have been out of industry for quite a while. Very few things changed in the industry but for some products. The industry still thinks as it did years back. Some products were added and packages got the new look, but in overall the routine and processes are the same. It set off my creative thinking towards finding interesting alternatives.
What Can Create a New Dynamic in FMCG Industry in Denmark?
Denmark has changed a lot since the time I was working at FMCG world. The soicety grew a lot in different directions - art, architecture, ways we are going out and experience the city, look and feel.
The supermarket life got a fresher look but nothing special happened. The inflation of last years made products look sad and almost undesirable. The price points lessen the desire to experience a product range and make me look towards discounts.
So, what's new? Does the present supermarket life aid me with the desire to stay at home and cook? As the city offers some cheap and healthy alternatives to that. London has reached this dilemma long ago, and supermarket life has a totally different twist there. English people dine out a lot generally, and supermarkets had to work around these habits for quite a while.
What direction shall the supermarket life take to make me genually interested in visiting supermarkets and finding new and interesting ways of cooking and having meals at home?
Reflections on the Creative Thinking From the Example Above
How to Develop the Ability to Create on the Go?
- Get genually interested in the reality around you
- Interact with the reality in your thoughts - express freely your likes, dislikes, lacks and desires around it
- Gain more knowledge about the reality around you. Entertain yourself with your own viewpoints. Collage different elements of the reality to see if there is an interesting idea.
- Assure a profound base for your creativity in form of education. As it will give you an easy access to its implementability and tangibility in the real world
- Observe trends around you and at other spots of our planet. Use them as the inspiration to aid your creativity on the go.
- The life in present does not have to be dedicated to the exact movement around you. It is nice to come in touch with the reality in a usual way, but sometimes it is great to take breaks in form of observing and interacting with the existing reality in your thoughts.
- Find a place that makes you really happy exploring it and gives you desire to create - I am lucky I have two - Copenhagen and Lolland.
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