UX & Product Creation Hub: Why Design Thinking?

 Design Thinking is often described as a well-known and widely-used method — but it’s much more than a convenient problem-solving approach. It’s a mindset, a framework, and a way of uncovering opportunities that traditional thinking rarely reveals. 

🧠 What Is Design Thinking?

Google defines Design Thinking as a human-centered approach to problem-solving that emphasizes understanding user needs, rapid prototyping, and iterative development.

Many companies have already adopted this approach, transforming their customer experience, products, and service models as a result.


Illustration is made by Nielsen Normann

🚀 Why Design Thinking Is an Efficient Tool

💡 1. How Design Thinking Drives Innovation in Your Company

Innovation is often difficult to spot because our brains run on automatic patterns. We rarely question those patterns unless something forces us to.

Design Thinking activates different ways of thinking.

The method is based on abductive problem-solving, which supports an iterative approach. You can always return to a previous stage with new knowledge and stronger insight.

Get Wise on Where UX Hides in Your Company

Illustration is made by Nielsen Normann

👤 2. How Design Thinking Centers Your User and Reveals Real Problems

Design Thinking is inherently user-centered.

It examines how your product interacts with real users — where it creates value and where it creates friction.

It invites your users into:

  • collaboration

  • co-creation

  • shared decision-making

This ensures innovation happens in the right context, with the right intention.

🤝 3. How Design Thinking Shows Which Internal Resources You Need

Design Thinking is a collaborative framework.

It pulls people together across product, UX, engineering, marketing, operations, and support. Great design is always the result of strong cross-functional teamwork.

🏛️ 4. How Design Thinking Adapts to Any Company

Design Thinking is universally adaptable, regardless of company size or complexity.

Research by Thomas Lockwood and Edgar Papke shows that no two companies implement it the same way — some even spent up to 10 years developing their unique version.

🎨 5. How Design Thinking Supports and Structures Your Creativity

Innovation is a direct outcome of creativity — and Design Thinking gives you the framework to explore it.

Related articles about creativity:

Learn about 6 Elements of Creativity 

Learn about Divergent Problem-Solving 

See with Your Mind. Systemize Your Creatitity for Better Output and Return

🔧 6. How Design Thinking Integrates With Other Methods and Frameworks

Design Thinking blends seamlessly with:

  • agile development

  • Lean UX

  • sprint-based workflows

This compatibility makes it highly effective in companies working iteratively.

📈 Get Wise Series

Get Wise on How to Increase Your Sales and Market Share Through Proper Product Presentation

Get Wise on Where UX Hides in Your Company

_______________________________
Thomas Lockwood, Edgar Papke, Innovation by Design: How An Organization Cam Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions, Career Press, 2017, 224 p.

https://www.google.com/search?q=design+thinking

https://www.nngroup.com/articles/design-thinking/

Thanks to pierre9x6 from Pixabay for the image.

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