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26 Creativity Statistics That Will Make You Discover Your Own Potential

To inspire you on your own creative jouney I crawled online resources for interesting and inspiring statistics. I have assembled them in this article for you to have a clear scientific picture of creativity. So if you do not know how to embark on your own creative journey, read here.

The Creative Mind

Our creativity is not fixed - 70.09% of participants in enhancement conditions scored above the average participant in control conditions. (University of Essex)
Taking a break can help ideas develop - (EBSCOhost) 
Being original is not the same as producing more ideas. In other words, prompting people to be creative may influence the originality of their answers without necessarily increasing the number of answers they generate. (ScienceDirect)
Great scientific ideas do not have one fixed age (NIH)

Creaivity in Students

55% of the scale's maximum PISA points for students creative thinking in OECD countries (PISA test)
68% of the scale's maximum PISA points for students creative thinking in Singapore (PISA test)
50% in ability to generte original and diverse ideas in familiar contexts in OECD countries (PISA test)
25% of students in OECD countries reached the two highest proficiency levels (PISA test)
9% of students in OECD countries reached top level 6 in creative thinking (PISA test)
Girls outperformed boys in creative thinking with gap in 2.7 points in their favour in every participating country and economy (PISA test)
80% of students in OECD countries believed that people can be creative in nearly any subject. (PISA test)
50% of students in OECD countries believed their creativity was something they could change. This creates a fascinating contrast with the widespread belief that creativity can be expressed across different subjects. (PISA test)
9.5 points higher in creative thinking for students from more advantaged socioeconomic backgrounds scored approximately (PISA test)
60–70% of students in OECD countries reported that their teachers valued creativity, encouraged original answers, or gave them opportunities to express their ideas. (PISA test)
50% of the students in OECD countries who performed at the highest level in creative thinking also performed at the highest level in mathematics. The implication is that strong creative thinking and top academic performance overlap, but they are not interchangeable. (PISA test)
28 points gap in favour of students from more developed countries (PISA test)
90% of students attended schools whose principals believed creativity could be trained or used in nearly any subject. Yet only 46% of students believed their own creativity could change. This is a particularly compelling contrast. (PISA test) 
 46% of students believed their own creativity could change. This is a particularly compelling contrast (PISA test)

Business Life Creativity

57% of surveyed employers consider creative thinking to be a core skill for their workforce (The World Economic Forum's Future of Jobs Report 2025)
31% of surveyed respondents felt they were living up to their creative potential. (Adobe's 2016 State of Create survey)
70% believed being creative was likely to make people better workers (Adobe's 2016 State of Create survey)
78% believed businesses investing in creativity were more likely to see an increase in employee productivity (Adobe's 2016 State of Create survey)
74% of respondents considered good design important for businesses (Adobe's 2016 State of Create survey)
59% said they would be more loyal to a brand that offered good design (Adobe's 2016 State of Create survey)
80% of  respondents perceived creative companies as more likely to have satisfied customers (Adobe's 2016 State of Create survey)
78% of  respondents perceived creative companies as more likely to provide a better customer experience (Adobe's 2016 State of Create survey)

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https://blog.adobe.com/en/publish/2016/11/01/2016-state-of-create-report?utm_source=chatgpt.com

https://www.oecd.org/en/publications/pisa-2022-results-volume-iii_765ee8c2-en/full-report/component-9.html?utm_source=chatgpt.com

https://openurl.ebsco.com/EPDB%3Apdh%3A4%3A130084/detailv2?crl=f&id=ebsco%3Apdh%3A2025-57938-001&jrnl=1931390X&sid=ebsco%3Aplink%3Acrawler-pdh&link_origin=none

https://pmc.ncbi.nlm.nih.gov/articles/PMC3223465/?utm_source=chatgpt.com

https://reports.weforum.org/docs/WEF_Future_of_Jobs_Report_2025.pdf?utm_source=chatgpt.com

https://repository.essex.ac.uk/34344/?utm_source=chatgpt.com

https://www.sciencedirect.com/science/article/abs/pii/S0023969023000760?utm_source=chatgpt.com

Thanks to feelphotoz from Pixabay for the picture

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